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Jeff Smith
1 min read
Want to Understand Remarketing in Less than 1 Minute? Check Out These Screenshots!
The audience, which we built and developed over the last year of working with them, is specifically targeting visitors over the last 60 days

Jeff Smith
1 min read
HOW DID THAT COMPANY FIND ME?!
Do you view remarketing, the act of targeting a consumer identified as ready to take an action because they have visited a specific website


Jeff Smith
1 min read
'Threat Level Midnight', Situation Brand Awareness!
This is everything that works for clicks, eyes, views, monetization. It only works if you have an established brand. This video is release


Jeff Smith
1 min read
Behind the Brand Awareness.
As a small business, you should understand that the current market is beyond over saturated. CIL recommends that you heavily invest in brand


Jeff Smith
1 min read
Event Advertising - The Must Attend Event of the Season.
While our ‘living’ audiences are performing well & we are getting $0.01 video views with ease, reaching local audiences @ 2.85x over a ...


Jeff Smith
1 min read
Politics, The Oldest Form of Organized Marketing!
In 1789, George Washington exchanged his personal whiskey for votes at well-connected functions. Future constitutes could leave and brag...


Jeff Smith
1 min read
Become the Advertising Synonym that Peloton is.
They have been sued, they continue to sell for top dollar and spend, spend, spend on advertising. Currently, they are worth $1.35B.


Jeff Smith
2 min read
F'N FLO MAKES HOW MUCH A YEAR?!
While doing research for this article the one thing that struck me was the insane view counts for these videos. Progressive’s YouTube...


Jeff Smith
3 min read
IS THE CCT USING NATIONAL HOMOSEXUALITY & AUTISM CLICK-BAIT HEADLINES PROOF, ‘LOCAL’ ISN’T WORKING?
Most of the articles were published and credited to Gary Dinges out of Austin, TX. ...The Cape Cod Times did respond to my question


Krista Galligani
2 min read
Are you handing your leads to Millennials?
Are you handing your leads to millennials? In the field of digital marketing, I meet a lot of business owners. Something that comes up...

Jeff Smith
2 min read
Who Are You Reaching With Your Organic Reach On Social Media?
Organic reach simply won’t do it anymore. Don’t be surprised when you put effort into a project or your brand’s image within the...

Jeff Smith
2 min read
Be A Sellout! Your Small Business Should Get That Tech.
Technology! Alright, let’s keep with the ‘back-to-school’ theme here and define the word like it’s a presentation. “The application of...


Jeff Smith
2 min read
Hey Siri, Can My Business Be Steady All Year?
Now that “Summer” is over; school busses are occupying local roads (not so many CT & NY plates) and pumpkins are on our minds, how is...


Krista Galligani
2 min read
Still Judging 'Social' Media On Cape Cod? It Will Only Cost Your Small Business.
Why does Social Media get such a bad rap? Is it because we associate the term with phone-addicted tweens who would rather engage...


Jeff Smith
2 min read
Local SEO Is SEO Easy!
Local SEO is what Cape It Local does best. We have a strategy that is guaranteed to make you stand out. Everything plays together to...


Jeff Smith
2 min read
Content - You're One Click Away!
Sometimes when we think about marketing, it can feel like a mountain of tasks we just don’t have time for, as business owners. One thing...


Jeff Smith
2 min read
Enough With The Pressure, Run Your Business!
Why do we put so much pressure on ourselves as small business owners? There is a double standard that ‘established’ businesses can make...


Jeff Smith
2 min read
Check Content Off Your To-Do List.
Content. We hear this word a lot, yet many of us can’t identify what it is. Content creation is a massive component of digital marketing...


Jeff Smith
1 min read
Understand Videos For Your Business In 15 Seconds.
Videos – I push for them constantly with my clients! They are one of the single most important pieces of content available on social...


Jeff Smith
2 min read
How Does Your Small Business Engage Using Content?
As a small business owner, you know that content is a must. Content is the reason social media exists & the reason that radio and print...
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