Organic reach simply won’t do it anymore. Don’t be surprised when you put effort into a project or your brand’s image within the...

Technology! Alright, let’s keep with the ‘back-to-school’ theme here and define the word like it’s a presentation. “The application of...

Now that “Summer” is over; school busses are occupying local roads (not so many CT & NY plates) and pumpkins are on our minds, how is...

Why does Social Media get such a bad rap? Is it because we associate the term with phone-addicted tweens who would rather engage...

Local SEO is what Cape It Local does best. We have a strategy that is guaranteed to make you stand out. Everything plays together to...

Sometimes when we think about marketing, it can feel like a mountain of tasks we just don’t have time for, as business owners. One thing...

Why do we put so much pressure on ourselves as small business owners? There is a double standard that ‘established’ businesses can make...